https://www.bettingkingdom.co.uk/blog/football/englands-strong-start-is-keeping-world-cup-betting-interest-high-across-britain/

England at the World Cup: How This Tournament’s Betting Volumes Compare to Previous Campaigns Measuring betting activity across World Cup cycles isn’t straightforward. Operators don’t publish standardised handle figures, methodologies for tracking online search intent have evolved considerably, and the growth of in-play betting has fundamentally altered the structure of the market since 2014. With […]